1. IT IS MANIPULATIVE
In the days when your brick-and-mortar local paper was one of the public’s only news sources, newspapers were built on subscribers. People had their paper delivered every day, already paid for; there was no question about whether or not they were going to buy the paper, the only question was what parts of the paper were they going to read? But in our current digital news landscape, profitability is entirely click-driven. In the good old days, the art of headline writing was always important, but your paper didn’t live or die by it. Now many online sources feel they have to resort to crafting headlines that trick you into clicking through.
Read Full Article on the Kensington Chronicle
