"Neverland Tour"
"Episode 2: Fudgeopolis"

Entering the Digital Age

share the magic - Tweet about this on TwitterShare on FacebookPin on PinterestShare on TumblrEmail this to someone

Ladies and gentlemen, I am ever so proud to welcome you to this, the digital arm of our beloved newspaper, the Kensington Chronicle.  And let me start by assuaging the fears that more than a few of you have voiced around town: by no means do we intend for this website to replace the print edition of the Chronicle.  Our daily paper is steeped in tradition, and it’s a tradition we fully intend to uphold.  Our printing press has been churning out papers for more than 150 years, and we have no intention of stopping it now!

Furthermore, our mission statement, to provide the people of Neverland with authentically local news, has not changed, either.   While we’ll still cover national and international news that is relevant to our micropolitan community, our goal every day remains, first and foremost, to answer the question, “What’s going on in our community right now?”  Much has been written about the failure of AOL’s local journalism experiment, Patch, but we firmly believe that it does not presage the demise of hyperlocal, hometown newspapers like the Kensington Chronicle.  AOL was trying to be a national brand in a local market, and hyperlocal journalism just doesn’t scale that way.  We see an opportunity to develop a digital platform that continues our dedication to enterprise journalism, content that unveils, informs and educates the community.  I’m fond of saying that the Kensington Chronicle is a paper that’s of the people and for the people.  We believe local news reporting is a responsibility and a privilege, and strive to serve Neverland with credibility, integrity and accountability.

Read Full Article on the Kensington Chronicle
"Neverland Tour"
"Episode 2: Fudgeopolis"

Extras for this Chapter

Additional Editorial: Stories Are the Heart of Neverland

We at the Kensington Chronicle believe that stories are the lifeblood of our community. And the story of Neverland is comprised of you, me, our neighbors, all the amazing and quirky residents of our beloved town. Neverland may be small compared to a bustling metropolis like Columbus or Cincinnati, but it’s big enough that citizens can rest assured that there’s always going to be a few nooks and crannies that you’ve yet to discover. And one of the goals of bringing the Chronicle into the digital age is to help each and every one of our residents feel more connected to our community. So for today’s editorial, I thought I’d take a minute to give a little primer on all of the ways you proud denizens of Neverland can use KenstingtonChronicle.com to connect with your neighbors.

Read Full Article on the Kensington Chronicle
"Neverland Tour"
"Episode 2: Fudgeopolis"